Search Engine Optimization

The Bigger Question of SEO

2007-01-10T04:15:00.000-08:00

The Bigger Question of SEO

By John Tawadros
January 10, 2007

I find the ongoing debate surrounding SEO's complexity -- or lack thereof -- quite amusing. People on one side of the argument claim that SEO isn't that hard to figure out, that it doesn't change much, and if you're the conservative type who's unwilling to take risks, then you should be safe trying it on your own. Proponents of the other side of the debate argue the opposite, ostensibly to justify their own service offering.

While I can appreciate points made by each side, I find the whole argument irrelevant. Here's why.

Complex? Yeah. But so what?

Is it really that hard to decipher a search engine's algorithm? Yes. In fact, it's damned hard. But truth be told, it's a moot point because that's not really what an SEO agency should be trying to accomplish. Common sense should tell us that it's impossible to totally reverse-engineer the algorithm to perfection.

Instead, an SEO agency should be looking for the key on-page elements and other Web factors that allow their client's Web site to rank favorably in the natural search listings. Today, these elements and factors are widely known. Just follow any search engine's webmaster guidelines and conduct some of your own research, and you should be able to figure out what elements and factors make up the "core" of practicing SEO. Doing so will provide you with a solid foundation for implementing your SEO campaign.

The Bigger Question

However, the reality is, rarely do we come across a company who hasn't either performed SEO for themselves, or done so with the help of an agency. So for the most part, the marketplace is already familiar with the "core" of practicing SEO. This begs the bigger question in this debate: What is the real value of a search marketing agency? While some agencies may have trouble articulating an answer, I view the response as quite simple. A search marketing agency's true value can be realized through providing the following:

Analysis, Cause & Effect:
Agencies perform SEO services for many clients -- simultaneously -- and are constantly tracking numerous statistics for each of their clients. If something were to go wrong with your natural search visibility, the breadth of data available to the search marketing agency will aid in identifying the root cause of your decline.

For example: Did other clients experience similar drops? What patterns exist between sites, engines, etc.? Without this data, any potential cause and its associated solution would be pure speculation, because you will have nothing to compare your site's behavior to, or your ranking shifts against. By having other data available, comparisons can be made, more confident conclusions can be drawn, and more precise solutions formulated.

Support & Prioritization:
Unfortunately, SEO is one of those marketing initiatives that requires the aid and cooperation of multiple departments, such as editorial, legal, and IT. And of course, each of these departments has their own priorities, and rarely are they sitting around waiting for your commands. Using its knowledge and experience gained through working with many other clients, an SEO agency can facilitate cross-departmental cooperation by building a business case for required resources, as well as for escalating SEO initiatives on these departments' respective priority lists.

This means building a step-by-step plan for the actual requirements of the other departments. By including supporting data, a forecast and potential returns, proposed timing, and some project management parameters, and you'll have a comprehensive and clear business case to execute SEO initiatives. Rarely will an in-house resource have the abundance of data and experience on which to build such a business case.

Creativity:
Assuming that most people who are implementing SEO campaigns are familiar with its "core" principles, and if the level of knowledge and experience and expertise within your organization doesn't require hand-holding during standard SEO execution, then you might be interested in services that go "beyond the core" of SEO. Sure, having great rankings is fantastic, but if the same people are always looking for you, then it's only worth so much.

The way to create growth is to utilize SEO services for purposes of demand generation, not just a mechanism to capture those prospects already looking for you. For example, you might think about developing an online game, contest, or even a tool that is unique. Think of the types of e-mails you receive that are viral in nature and that you inevitably forward on because their cool. These types of "tools" create awareness for your brand, products, and services -- awareness that will lead to demand, and of course, online searchers.

It is also important to extend your reach, as the search engines are no longer the only places on the Web that have zillions of people roaming and visiting every day. You might want to consider some social networking sites such as MySpace, YouTube, etc. To most effectively think and execute "beyond the core" requires experience in doing so for many organizations of different shapes, sizes, industries, and business models. Such experience would be incredibly hard to leverage if you are not outsourcing SEO.

Strategy:
Last, but in no way least, is strategy. "I want more qualified traffic visiting and converting on my Web site, so go get me phenomenal rankings." Sound familiar? This goal may be all well and good, but it's also very SEO-centric. Any SEO agency can tell you that every marketing initiative you undertake will impact your search campaign, and your search campaign will impact every other marketing effort you implement.

So typically the goals and the plan you devise with an SEO agency to achieve those goals will extend beyond the Web site and just SEO. It will involve looking at the entire marketing calendar, looking for synergies between the various marketing programs (beyond SEO) that should spark creativity and allow for the understanding of how SEO fits into each outbound marketing initiative. Ultimately, this strategy/plan will be the basis for your marketing tactics across all channels and all media.

So, is SEO rocket science? No. But that doesn't mean it's easy. In truth, SEO's complexity -- or lack thereof -- is irrelevant. What really matters is the value it delivers. That value can be found in experience, creativity, analysis, strategy, and sound business sense.

John Tawadros is VP of client services and technology at iProspect. John brings international technology-service experience to the company, where he provides support to iProspect's clients and ensures that the company continues to refine its search engine marketing technology, tools and processes. He is also responsible for new product development and iProspect's search engine partnerships.

Google Debuts Four New Search Products And Promises Openness

2006-05-12T00:53:00.000-07:00

Google Debuts Four New Search Products And Promises Openness

The new products include Gadgets, a direct competitor to Apple's widgets.

By Thomas Claburn
InformationWeek

May 10, 2006 10:00 PM

Google today introduced four new search products and promised to operate with more transparency.

Before a few dozen journalists from around the world gathered for Google Press Day 2006, company executives offered a broad overview of the search giant's future direction, reiterated its focus on search, and spoke of plans to open up. Ironically, the wireless network that Google had set up for guests was down at the time.

"The Google story is getting more complicated and more complex every day," said Elliot Schrage, Google's VP of global communications. "There are many, many untold Google stories."

Though Shrage didn't elaborate, it's clear Google is in the middle of a great number of stories: from federal subpoenas for search queries to cooperation with Chinese authorities to other controversial issues that Google, by virtue of its size and success, can no longer avoid.

The lyrical refrain of the pre-event techno music asked bluntly, "Are you ready for love?" Google clearly is.

"We're committed to a much more transparent way of working with you all," CEO Eric Schmidt said.

For Google, transparency is important not just to appease the press, but, as Schrage put it, "to avoid confusing the marketplace." Google's success depends increasingly on business partners working to extend the Google search platform into high-value markets, and it has to keep its partners informed.

Schmidt emphasized, however, that search remains Google's primary focus. "Search is still central," he said, adding later, "We have a heavy, heavy investment in new search algorithms."

To prove that point, Jonathan Rosenberg, SVP of product management, and Marissa Mayer, VP of search products and user experience, revealed four new software products to enhance the search experience: Google Co-Op, Google Desktop 4, Google Trends, and Google Notebook.

Google Co-Op exemplifies the new openness Google is striving for: It lets users improve search results by syndicating their knowledge. Individuals or organizations can now label or categorize Web pages and make those labels available as a subscription. For subscribers, these labels and associated links get added to search queries when relevant.

For example, a doctor could contribute labels in his or her area of expertise to establish a group of pages that are particularly noteworthy. Patients could then subscribe to those labels and see links added to relevant queries that offer a categorized subset of results. Google's answer to vertical, or category-specific, search engines is the wisdom of its users.

It's particularly noteworthy because collective intelligence is the basis for Google's most successful technology, the PageRank algorithm that counts Web links as votes for Web page authority. This is a departure from the automated systems Google tends to prefer as a means of operating at scale.

The major innovation in Google Desktop 4 is Google Gadgets, small applications that can live on users' desktops or inside the Google Desktop environment. They're Google's answer to Apple's Dashboard widgets.

For Apple and Microsoft, this has to be a troubling development: More and more of the programs they sell in their operating systems are being offered free by Google. Moreover, these programs are open and have APIs that developers can build on. And just as Amazon creates book recommendations based on user purchase history, Google plans to leverage its knowledge of its users to pitch programs that dovetail with their interests.

Google's commitment to openness is also on display with Google Trends, which lets users access data about the popularity of search terms over time and then filter that data by city, region, or language.

"We're giving you the keys to Zeitgeist," Mayer said, referring to the list of top search terms known as Google Zeitgeist that Google publishes.

Such access is sure to be welcome by anyone doing Internet-related research and by marketers in particular.

Finally, Google Notebook, which should be available next week, is a scratchpad application that lets users store and share URLs and other data copied from Web pages. Google describes it as "a simple way for users to save and organize their thoughts when conducting research online." It's really more of a reimagining of how browser bookmarks should work.

Google is also reinventing its internal processes to better manage its explosive growth. "The goal this year is to systemize everything at Google," Schmidt said. "That's the only way that we're going to deal with the scale we're seeing."

Though he didn't go into detail, Schmidt suggested that the company's internal management processes needed to be streamlined to integrate new employees into the company more efficiently and to arrive at decisions about new products in a more timely manner.

Questions from the journalists in attendance returned frequently to the subject of Google's competitors, particularly Microsoft. Schmidt and other executives downplayed the dustup, insisting that Google was focused on innovation and the user experience, not what competitors were doing. "There's room for more than one winner," Schmidt said. "You're missing the broader play."

Never mind that Alan Eustace, SVP of engineering, observed that Google's index of Web pages was three times larger than that of the competition. Or that Mayer asserted, "Our lead over the competition is as large as it has been over the past two years."

Asked about Google's concerns about its place in the upcoming Microsoft Vista operating system, co-founder Sergey Brin said Google is paying attention to areas where Microsoft might abuse its power because "We just see the history of that company behaving anti-competitively."

But Google remains focused on the future. "We don't see today any limit to this model continuing to grow," Schmidt said. "I'm sure there are limits, but we don't see them today."

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Link Building Strategy

2006-05-10T04:42:00.000-07:00

Link Building Strategy

Website promotion is essential to promote your e-business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites ...

by Henry James

Website promotion is essential to promote your e-business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.

A website with quality links is likely to rank among the top ten results of the search engines. The link popularity for every search engine is different from the other. You can find out the link popularity by typing "Link: domain name of the website" in any of the search engine. The compete details of the sites linking to your website will be in front of you.

You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose— internal, external and reciprocal links.

The best possible way to have a good linking plan for your website is to develop a site map. A site map is the plan of the whole website that contains entire links on a website. The links are specified according to the specific details of a topic. They are generally given in a hierarchical manner. The links must be text links containing the keywords related to your website. This makes the search of the search engine for links quite easy.

You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user-friendly.

Connecting to the right websites makes your website to access good content. If the content of the sites related to your site is not good or useless, the search engines will not consider such links as useful. The message is clear that you have to stress on the quality of the links rather than the quantity.

The inbound links are the most important for link building strategy. You can get other websites to link to your website by developing good content. According to the experts, content of a website is the primary decisive factor in link building. Others will be interested to link to your website, if and only if, you have a good content on it.

The expert link building strategy is also to build reciprocal links with your competitors. This is beneficial to both the parties of linking. Both of them will provide targeted traffic to each other. This link building strategy is the ultimate mantra for getting quality links and gain good link popularity as the information on both the links will be related to each other.

The accurate link building strategy pushes ahead your target of link popularity, resulting in high search engine ranks.

About The Author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

Copyright Henry James - http://www.Link-Advantage.com

SEO Tools

2006-05-10T04:31:00.000-07:00

I was looking around for a website exclusively providing SEO tools and found http://www.webconfs.com

Thought i will preseve it in my blog

SEO Tools available on the website are:
Similar Page checker
Search Engine Spider Simulator
Backlink Anchor Text Analysis
Backlink Builder
Keyword Density Cloud NEW
Search Engine Friendly Redirect Check
Link Price Calculator
Check Yahoo WebRank
Domain Stats Tool
Domain Age Tool
Keyword Playground
Website Keyword Suggestions
URL Rewriting Tool
Keyword-Rich Domain Suggestions
Website to Country
Rank Checker NEW
Alexa Ranking Tool
..... and more

How to Top Google with Article PR

2006-01-18T22:25:00.000-08:00

by Glenn Murray | SEO Copywriter & Article Submission specialist *

Search engines determine their rankings based on two
things:

Is your site relevant? (Optimized for certain keywords)

Is your site important? (Many links back to your
site from other sites)

Only when you address both of these considerations
are you guaranteed of making an impact. Your degree
of success depends on how hard you try and how many
other people you're competing against (and how hard
they're trying).

Optimizing your site for keywords is the easy part.
(See www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating
links back to your site is much more challenging –
and time consuming (especially considering Google's
dampening link filter - see www.divinewrite.com/googlelinkfilter.htm).
But it can be done; and you don’t need a huge budget.

The key to topping Google on a budget is article PR.

Here’s how article PR works…

STEP 1) You’re an expert in your field
so you possess knowledge that other people want.

STEP 2) You write a helpful article –
sharing your hard-earned knowledge and expertise.

STEP 3) You submit your article to recognized
“Article Submission” sites on the Internet.

STEP 4) Publishers of online newsletters,
ezines, etc. gather content from these sites for free.

STEP 5) Helpful, well written articles are
snapped up by thousands of publishers from all around
the world.

STEP 6) The only condition is that they must
publish the article with a functioning link to your
site.

STEP 7) 300 people publish your article –
you get 300 links back to your site.

Below are some FAQs about article PR that will
help you write your articles and manage your article PR campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s
related to your business (so you can use the keywords
you want to rank with) and helpful (so it gets published).
For example, if you’re a manufacturer of industrial
plastics, you might write an article - or series of
articles - on how best to handle teflon tubing prior
to installation. Once you get thinking about it, you'll
probably find there are hundreds of articles you could
write that are helpful. You may even have some of them
partly written already in your instruction manuals or
installation guides, etc. Another good idea is to think
of all the questions you get asked by customers and
potential customers. These questions show you what people
are interested in. If you write an article answering
every one of these questions, you'll get published,
and you'll also show yourself to be a credible expert.
(You may even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they
need to be. Keep it short and sweet – there’s
nothing wrong with a 400 word article. By the same token,
if you need 1500 words to say all you need to say, that’s
fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience
will be comfortable with. If they’re from the old
school, don’t write like I am. Don’t use contractions,
don’t end sentences with prepositions, and don’t
start sentences with “and” or “but”.
But if they’re not old school, just use conversational
English. In fact, the more of yourself you include in
the article, the more engaging it will be. The key is
to make it readable.

Q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter
will tell you that just as you need to optimize your
website for specific keywords, so too should you optimize
your articles. If possible, turn keywords into links
back to your site. And always try to include keywords
in the headline and byline of your article. And don’t
worry about being seen as Spam; if your article provides
good quality information and guidance, it won't be seen
as spam by the search engines even when it’s very
keyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of
article submission sites on the Internet. Too many to
include here (but you can start with article
submission site Article Blast). Do a search for
“article submit” and just find the ones that
are most applicable to your industry and offer the most
subscribers.

Q) Who will publish my article?

A) Generally people publish pre-written articles
because they want “eyes on paper”. In other
words, they want to generate traffic to their site.
Helpful articles are one way of doing that. It also
sets them up as credible authorities on a particular
subject. And it develops customer loyalty. There are
hundreds of thousands of companies (maybe even millions)
publishing online newsletters, ezines, and article pages.
No matter what your industry, you’re bound to find
quite a few who are interested in what you have to say.
In fact, once a few publishers recognise you as a good
source of content, they keep coming back looking for
more (and even email you asking if you can send them
directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications,
you can request that the publisher notifies you when
they use your article. Of course, most don’t bother
to do this, so it's a good idea to set up a Google
Alert which notifies you when your URL has been
published on a web page. Google doesn't pick them all
up, but it picks up a lot. Whenever you receive an alert,
you make sure the article in unchanged and the link
back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just
extra work. In fact, that’s why publishers like
good articles and consistent content providers –
because that means they don’t have to do any extra
work. I’ve had many articles published, and don’t
recall a single instance of an article being changed
without my permission. If you’re worried about
it, you can include an instruction not to change the
article in your conditions of publication.

Q) Can I get an SEO copywriter to do my article PR?

A) Yes. Any SEO copywriter should be able to
write keyword rich articles and submit them to a number
of high traffic article submit sites.

Q) What kind of information would I need to supply
an SEO copywriter to write my article?

A) You’d need to tell your SEO copywriter
something like, "We want to write an article which
helps people install teflon tubing. The kinds of people
who'd be doing it are... They'd be doing it because...
The benefits of our tubing are... The difficulties they'd
face are... Here are the key steps to successful installation..."
Using this information, your SEO copywriter should be
able to put together a very readable article which would
be bound to get published.

Q) Will my reputation suffer if my article appears
on a dodgy site?

A) It shouldn’t. Most dodgy sites will
be either unrelated or have very low traffic. If the
site is unrelated, the publisher won’t go to the
effort of publishing your article. If it’s related
but has very low traffic, very few people will see your
article there anyway. And besides, even if your article
appears on a dodgy site, it probably won’t be changed
because – dodgy or not – publishers don’t
create extra work for themselves. So your original presentation,
content, and intent will be unaffected. Write a good
article, and it always reflects well on you, no matter
where it's published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes
time. For a start, the search engines can take up to
2 months to update their index of pages. And a single
inbound link generally won’t have much impact.
Depending on how much competition you’re facing
for keywords, and where the links are coming from, 100
inbound links may not make much of a difference. (Links
from high PageRank sites are more beneficial to your
ranking – see www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don’t
expect anything to happen too quickly. But if you’re
dedicated, and you’re prepared to write quite a
few articles, you’ll definitely see results within
a few months.

Happy writing!

visit http://www.articlepr.com for more details

2006-01-18T21:57:00.000-08:00

Writing SEO Copy – 8 Steps to Success

By Glenn Murray | Advertising
Copywriter, Website
Copywriter, Article PR Specialist *

We all know that the lion’s share of web traffic
comes through the search engines. We also know that
keywords and links to your site are the two things that
affect your ranking in the search engines. Your keywords
tell the search engines what you do, and the inbound
links tell them how important you are. This combination
is what determines your relevance. And relevance is
what the search engines are after.

There’s a lot of information around about how
to incorporate keyword phrases into your HTML meta tags.
But that’s only half the battle. You need to think
of these tags as street-signs. That’s how the search
engines view them. They look at your tags and then at
your copy. If the keywords you use in your tags aren’t
used in your copy, your site won’t be indexed for
those keywords.

But the search engines don’t stop there. They
also consider how often the keyword phrase is used on
the page.

To put it simply, if you don’t pepper your site
with your primary keywords, you won’t appear in
the search results when a potential customer searches
for those keywords.

But how do you write keyword-rich copy without compromising
readability?

Readability is all-important to visitors. And after
all, it’s the visitors that buy your product or
service, not search engines.

By following these 8 simple guidelines, you’ll
be able to overhaul the copy on your website ensuring
it’s agreeable to both search engines and visitors.

1) Categorise your pages

Before writing, think about the structure of your site.
If you haven’t built your site yet, try to create
your pages around key offerings or benefits. For example,
divide your Second Hand Computers site into separate
pages for Macs, and PCs, and then segment again into
Notebooks, Desktops, etc. This way, you’ll be able
to incorporate very specific keyword phrases into your
copy, thereby capturing a very targeted market. If you’re
working on an existing site, print out each page and
label it with its key point, offering, or benefit.

2) Find out what keywords your customers are searching
for

Go to www.wordtracker.com and subscribe for a day (this
will only cost you about AUD$10). Type in the key points,
offerings, and benefits you identified for each page,
and spend some time analysing what words customers use
when they’re searching for these things. These
are the words you’ll want to use to describe your
product or service. (Make sure you read WordTracker’s
explanation of their results.)

3) Use phrases, not single words

Although this advice isn’t specific to the web
copy, it’s so important that it’s worth repeating
here. Why? Well firstly, there’s too much competition
for single keywords. If you’re in computer sales,
don’t choose “computers” as your primary
keyword. Go to Google and search for “computers”
and you’ll see why… Secondly, research shows
that customers are becoming more search-savvy –
they’re searching for more and more specific strings.
They’re learning that by being more specific, they
find what they’re looking for much faster. Ask
yourself what’s unique about your business? Perhaps
you sell cheap second hand computers? Then why not use
“cheap second hand computers” as your primary
keyword phrase. This way, you’ll not only stand
a chance in the rankings, you’ll also display in
much more targeted searches. In other words, a higher
percentage of your site’s visitors will be people
after cheap second hand computers. (WordTracker’s
results will help you choose the most appropriate phrases.)

4) Pick the important keyword phrases

Don’t include every keyword phrase on every page.
Focus on one or two keyword phrases on each page. For
your Macs page, focus on “cheap second hand macs”.
For the PCs page, focus on “cheap second hand pcs”,
etc.

5) Be specific

Don’t just say “our computers”. Wherever
you would normally say “our computers”, ask
yourself if you can get away with saying “our cheap
second hand Macs” or “our cheap second hand
PCs”. If this doesn’t affect your readability
too badly, it’s worth doing. It’s a fine balance
though. Remember, your site reflects the quality of
your service. If your site is hard to read, people will
infer a lot about your service…

6) Use keyword phrases in links

Although you shouldn’t focus on every keyword phrase
on every page, it’s a good idea to link your pages
together with text links. This way, when the search
engines look at your site, they’ll see that the
pages are related. Once again, the more text links the
better, especially if the link text is a keyword phrase.
So on your “Cheap Second Hand Macs” page,
include a text link at the bottom to “Cheap Second
Hand PCs”. If you can manage it without affecting
readability, also include one within the copy of the
page. For example, “As well as providing cheap
second hand Macs, we sell high quality cheap second
hand PCs”. TIP: If you don’t want your links
to be underlined and blue, include the following in
your CSS file:

<style type="text/css">



</style>

Then format the HTML of each link as follows:

As well as providing cheap second hand Macs, we sell
high quality <a href="pcs.htm" style="text-decoration:none"><font
color="#000000">cheap second hand pcs</font></a>.

7) Use keyword phrases in headings

Just as customers rely on headings to scan your site,
so to do search engines. This means headings play a
big part in how the search engines will categorise your
site. Try to include your primary keyword phrases in
your headings. In fact, think about inserting extra
headings just for this purpose. Generally this will
also help the readability of the site because it will
help customers scan read.

8) Test keyword phrase density

Once you’ve made a first pass at the copy, run
it through a density checker to get some metrics. Visit
GoRank's
Keyword Density Analyzer and type in the domain
and keyword phrase you want to analyse. It’ll give
you a percentage for all the important parts of your
page, including copy, title, meta keywords, meta description,
etc. The higher the density the better. Generally speaking,
a density measurement of at least 3-5% is what you’re
looking for. Any less, and you’ll probably need
to take another pass.

Follow these guidelines, and you’ll be well on
your way to effective SEO copy.

Just remember, don’t overdo it. It’s not
easy to find the balance between copy written for search
engines and copy written for customers. In many cases,
this balance will be too difficult to achieve without
professional help. Don’t worry, though. If you’ve
already performed your keyword analysis, a professional
website copywriter should be able to work your primary
keyword phrases into your copy at no extra charge.

* Glenn Murray is an advertising copywriter, website copywriter, SEO copywriter, and article submission and article PR specialist. He heads copywriting studio, Divine Write, and is a director of article PR company, Article PR. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, a FREE SEO eBook, or more FREE reprint articles.

Google: Ten Golden Rules

2005-12-13T22:45:00.000-08:00

Getting the most out of knowledge workers will be the key to business success for the next quarter century. Here's how they do it at Google.

for more information click go to http://www.msnbc.msn.com/id/10296177/site/newsweek/

How to get our website indexed quickly

2005-10-25T07:46:00.000-07:00

Never use the search engine's submission forms for getting you website listed.
So, how do we get our website indexed quickly?

Search for broadest keyword we can think of that is related to your website in Google. For example, let us assume that we want to search for "Free MP3". Once this is done, a list of Google results is displayed.

Now we need to browse through each and every website appearing on the first page of the search result including rank of the websites.

Note: Remember, Google Page Rank is measured by the number of websites and the importance of those websites that link to our website. The more websites that link to our website, higher the Page Rank will be.

So, as we are looking at these top ranked websites for the search term "Free MP3", we should try and find websites with a Page Rank of 5 or higher.

Once found several websites like this, we should check and see whether or not they have links pages. Usually we will see links from their index page that says (resources, links, related sites, etc.) After this we should try and get the contact details from the websites and/or information on getting a link from one of their high Page Rank webpage’s.

Send them an email asking if they will link to the website in return for a link back to their website. If this is carried out correctly and professionally, they will respond and will place a link on their website.

Even if we manage to get 1 PR5 website to link to our website, you will be indexed by Google in couple of days. If you can get 1 PR6 website to link to you, then you will be in Google's index in less than 24 hours!

Sometimes convincing the higher page rank websites is pretty tough, especially if your website is brand new, but there's another option that can pursued.

Purchasing Text Links!
Purchasing links from high Page Rank websites. The easiest and fastest way to do this is to visit 1 of the many link purchasing websites.

For example, Buy 1 PR7 link for a month, this will cost you few Dollars.

After the month is up, there is no need to renew because you are already in Google's index! So, basically by paying a 1 time fee you can be indexed by Google within 24 hours, with no work on our part.

Something else that can be typically done with new websites is that we can provide a link from older and higher Page Rank websites to the new websites. If you already own a website with PR5 or PR6, then place a link on the index page of that PR5 or 6 website and point it to your new website.

Leave the link there for 2-3 days and you'll quickly see your new website is indexed in Google. Once this is dome remove the link from your higher Page Rank website.

Where should I place Google ads on my pages?

2005-10-13T00:19:00.000-07:00

Where should I place Google ads on my pages?

To know more let me take you to the experts.

just click on the following link and all your queries will be answered by Google the allmighty searching engine.

https://www.google.com/support/adsense/bin/static.py?page=tips.html

Page Title

2005-10-13T00:15:00.000-07:00

What should be in the web page title?

(A) It should summarize the page when displayed in SE result listings.

(B) It should contain the words or phrases that are likely to use in a search query.